The Logo Design Process. Layers Magazine Tutorial

In this tutorial Jacob Cass takes us through the different stages of the logo design process: researching, composing a design brief, sketching, reflecting, developing, color brainstorming and presentation...

"Logo design in today’s world is totally underrated. People don’t understand how important a good logo is and how valuable it is to their business. Let me guide you through the basics of what makes a good logo, while also walking you through the process of creating the identity and logo design for one of my recent clients, Vero, a limited liability company based in Miami, Florida. Hopefully, this will give you an understanding of what actually goes on behind the scenes while creating a professionally designed logo..." Proceed to tutorial page

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Vector Art Templates: Free Abstract Logo Design Icons

Here we have a free set of eight vector icons for logo design inspiration. You can use them for designing a twitter avatar, web icon, or maybe you might come up with an idea for creating an abstract pattern...

License: you can use this vector file for personal, commercial or non- profit use. If you post this vector file on your graphic site or blog, please make sure to include a link to www.vector-art.blogspot.com The zip contains Illustrator ai, eps, pdf and svg files.Download

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Vector Art Pack: 35 Vector Design Elements in EPS

Cool variety set of vector pack elements designed by TheSunShadow for your personal graphic art projects as a logo, banner or flyer. The vector set includes hand-traced illustrations of a flower, helmet, ear, dog, soda drink, milkshake, cocktails, butterfly, tongue, rollerskate, little duck and Formula 1 flag...

The vector elements are free to download and use under the Creative Commons Attribution. The artwork is saved in EPS file format, you can use any vector compatible editor to modify or customize it. Download

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Outlining Strokes

There are different cases when designers need to convert strokes to filled objects. Outlining strokes in a vector logos may prevent print problems with uneducated clients. In Adobe Illustrator strokes are measured in points and usually when you scale an object (up or down) , the stroke weight stays the same but the rest of the artwork gets unproportionally distorted. By outlining the strokes before you hand in the logo file to the client you can be sure that if he desides to scale the logo, the strokes' visual weight will always match the rest of the logo.

Menu command : Object>Path>Outline Stroke

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Comments on the dirty logo

I'm not a big fan of TV Shows or for that matter TV at all. The logo of FX's television show Dirt, starring Courtney Cox from Friends impressed me though. I researhed feedbacks about the logo around the web and I found pretty interesting comments about it. So here are some post quotations from the forum of a typographic website typophile.com"any thoughts on why the “i” is upside down?"

"exclamation mark"

"To make it something more memorable than plain text.

To create an ’exclamation point’ recalling the sensationalism of tabloid press.

Interestingly, the ’i’ is shifted down, putting the dot below the baseline, perhaps a metaphor for something buried or underground, reinforcing the dirt. I was pondering this already, thanks to heavy advertisement featuring ’Digging in the Dirt’ by Peter Gabriel."

"I could swear this is a play on a British tabloid. Perhaps someone can comfirm. I see it as an exclamation point as well. In the media nothing can be big enough or bold enough. So, of course, they use lots of exclamation points thinking this is another way to emphasize the point."

"The negative eye, looking for the bad stuff, punctuating the dirt—Upside down as in “Down and Dirty” You can check the whole discussion here : http://www.typophile.com/node/30281

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