The Logo Design Process. Layers Magazine Tutorial

In this tutorial Jacob Cass takes us through the different stages of the logo design process: researching, composing a design brief, sketching, reflecting, developing, color brainstorming and presentation...

"Logo design in today’s world is totally underrated. People don’t understand how important a good logo is and how valuable it is to their business. Let me guide you through the basics of what makes a good logo, while also walking you through the process of creating the identity and logo design for one of my recent clients, Vero, a limited liability company based in Miami, Florida. Hopefully, this will give you an understanding of what actually goes on behind the scenes while creating a professionally designed logo..." Proceed to tutorial page

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What is Typography?

A lesson by from the Vancouver film school. www.multimedia.edu

Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques.

The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Read more

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Comments on the dirty logo

I'm not a big fan of TV Shows or for that matter TV at all. The logo of FX's television show Dirt, starring Courtney Cox from Friends impressed me though. I researhed feedbacks about the logo around the web and I found pretty interesting comments about it. So here are some post quotations from the forum of a typographic website typophile.com"any thoughts on why the “i” is upside down?"

"exclamation mark"

"To make it something more memorable than plain text.

To create an ’exclamation point’ recalling the sensationalism of tabloid press.

Interestingly, the ’i’ is shifted down, putting the dot below the baseline, perhaps a metaphor for something buried or underground, reinforcing the dirt. I was pondering this already, thanks to heavy advertisement featuring ’Digging in the Dirt’ by Peter Gabriel."

"I could swear this is a play on a British tabloid. Perhaps someone can comfirm. I see it as an exclamation point as well. In the media nothing can be big enough or bold enough. So, of course, they use lots of exclamation points thinking this is another way to emphasize the point."

"The negative eye, looking for the bad stuff, punctuating the dirt—Upside down as in “Down and Dirty” You can check the whole discussion here : http://www.typophile.com/node/30281

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Groove

Quickly created in Illustrator while not paying attention in my Photoshop class. Done by overlapping serif characters and playing with pathfinders and shape modes, in this case "exclude". This actually reminds me that I've got to post more examples and tutorials about usage of type and pathfinders in Adobe Illustrator. More soon !!!

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